0,5% of these clothes
How to convince people to consign 0.5% of their tax returns to Comunidade Vida e Paz? By giving a voice to every piece of clothing of those who left the streets with the help of this institution. In collaboration with Comunidade Vida e Paz we collected some of the clothes and testimonies of those who’ve been helped. By simply shaping the clothes, we built the institution's NIF, making it the main focus of the campaign and its main visual resource.
AD: Catarina Araújo
CW: Maria Branco
DES: Catarina Araújo
CD: Steve Colmar
CW: Maria Branco
DES: Catarina Araújo
CD: Steve Colmar